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Beauty lies in 

what we remember

I have worked across very different worlds of luxury, each shaped by its own culture, history and point of view.

Milan. Paris. Brussels. London. Calcutta.

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That experience has taught me when to challenge, when to refine, and when to invent. I begin by understanding the distinctiveness of the brand, its codes, its character and where there is room to grow.

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I am interested in the character of an object: its silhouette, its proportion, the gesture it creates and the way it is carried. Beyond the object, I look at the attitude and the desire of the world it creates around the person carrying it.

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The goal is to create something distinctive, relevant, and worth remembering.

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I work across design direction, collection strategy, leather goods design and product development, taking ideas from first concept through to final refinement.

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© 2026 by Alice Loffler

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